When you see that bright-red McDonald’s roof, do you get hungry? The going popular theory is that brands like McDonald’s and Burger King use the color red in their logos and around their stores because it revs up people’s appetites, making them hungry, which therefore makes them more likely to enter the store and then…
The elusive squirrel that can take down a dear has finally been captured on video in the jungles of Borneo. With the fluffiest tail of any mammal compared to its teeny body size, the vampire squirrel is a terrifying, but adorable creature. … READ MORE: http://www.techinsider.io/the-first-video-of-a-vampire-squirrel-caught-in-the-wild-2015-9#ixzz3l4MYka51
There’s more than crumpled receipts and change lurking at the bottom of your purse, according to a study published in the journal Advanced Biomedical Research. When researchers at the University of Mauritius swabbed the outside of 145 mens’ and womens’ purses and wallets, they found several kinds of bacteria. We are all guilty of tossing…
Seattle artist Peregrine Church uses rain as his medium. By stenciling images and words on the sidewalk in water-repellent spray, he creates Rainworks—art pieces that appear only when it’s wet outside. Instead of shelling out $45 for the paint Church uses, you can follow the lead of DIYer Dan Rojas to make your own. Rojas…
A clear, sparkling diamond is rare. That’s part of its appeal. Those mined today formed billions of years ago. But a new method can grow gem-quality diamonds on demand in just three months.
Measuring biodiversity on the ground takes a lot of time and a lot of money. If you’ve ever tried counting how many types of trees are in a forest or the number of animals that live there, you would find that it’s an almost insurmountable task. But satellites could make the grunt work go away.…
These metal flowers open and close based on the temperature around them, in a process known as thermal expansion. A bimetal coil expands when it’s hot and contracts when it’s cold, allowing the flowers to act like their natural counterparts without electricity. Creator and Aerospace Engineer Greg Mathy from Bimetal Creations has a Kickstarter campaign for…
From the top of #MountNemrut 🌝 I have no words to say. It was just beyond praise! 😍✌🏽️@popsci #popsci_bluemoon #TheMoon #igturco A photo posted by Murat Hakkani (@passmotion) on Aug 1, 2015 at 11:30pm PDT The only way to really see a blue moon is after an event like a volcanic eruption or a wildfire…
When researchers used to try to diagnose and treat diseases, they would often search for one mutation on a single gene that was causing the problem. Or maybe they would look for average effects of a mutation that led to a disease across the entire population. But these approaches ignored the complexities and specifics that…
If doctors knew which trauma survivors would develop Posttraumatic Stress Disorder, or PTSD, when the patients arrived at the emergency room, they could prevent it from occurring in the first place. Sisi Ma, a research scientist at New York University’s Langone Medical Center, presented her work trying to do just that at the Leveraging Big…
Rebecca Harrington 