There’s a big catch to the HIV prevention pill some are calling ‘100% effective’

A little blue pill called Truvada could effectively prevent people from ever getting HIV — but only if they use it perfectly. A study published this week in Clinical Infectious Diseases followed 657 patients who took Truvada, a prophylactic that protects against HIV, for almost three years. The participants were HIV-negative, but at high risk of contracting the virus.…

Here’s why all fast-food signs are red

When you see that bright-red McDonald’s roof, do you get hungry? The going popular theory is that brands like McDonald’s and Burger King use the color red in their logos and around their stores because it revs up people’s appetites, making them hungry, which therefore makes them more likely to enter the store and then…

HOW TO TURN A RAINY DAY INTO ART

Seattle artist Peregrine Church uses rain as his medium. By stenciling images and words on the sidewalk in water-repellent spray, he creates Rainworks—art pieces that appear only when it’s wet outside. Instead of shelling out $45 for the paint Church uses, you can follow the lead of DIYer Dan Rojas to make your own. Rojas…