Dating Services Tinker with the Algorithms of Love

You may have seen the Parks and Recreation episode where Tom Haverford makes 26 different online dating profiles to increase his odds of matching with every woman possible (after his nerd profile matched with his boss Leslie). You may also have watched someone swipe right on every single Tinder option until they run out of every candidate within 100 miles or make joke profiles just for a laugh.

Preventing these types of misuse and play is a big job for online dating companies. Identifying problems and deciding how to fix them is crucial for users looking for love, but now it’s good for business, too. …

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